SponsorHub Launches SponsorHub Score®:
The First-Ever Metric to Evaluate and Rank Live Events
Effectively a "Klout for Events," SponsorHub Score® Allows Brand Marketers to Better Evaluate Live Events and to Measure ROI
NEW YORK– June 13, 2012 - SponsorHub, the largest online marketplace for discovering, buying and selling sponsorships, today announced the launch of SponsorHub Score®, a first-ever metric to evaluate and rank sponsor opportunities—whether they be large, national opportunities or local events. SponsorHub Score® is designed to help unlock value in the $80 Billion global sponsorship market by increasing transparency and allowing for better analysis of live events and comparisons among different opportunities.
SponsorHub Score® “is like Klout for events.” Its algorithm accounts for:
- Broad-based social influence / sentiment
- Audience profile / convening power
- Pricing levels
- Press testimonials
- Attendee testimonials
“At the end of the day, a CMO is accountable to a CEO and CFO for budgeting around live events and for measuring performance,” said Robert Johnston, founder and CEO of SponsorHub. “In speaking with event producers and brand sponsors, there’s always been a universal desire for standard metrics, around which purchasing decisions can be made. SponsorHub Score® was specifically created to address that problem. Effectively it allows ALL events to be benchmarked and ranked—whether it’s the Super Bowl or your town’s Little League tournament.”
"For many years, it's been difficult to fully capture the value and ROI of a sponsorship. The SponsorHub Score helps us identify and purchase the best sponsorships to fit our marketing goals,” said Sanjay Gopal, Enterprise Sales Director of Sprint.
SponsorHub is a market maker that allows event owners to easily list and market their events. SponsorHub’s platform enables sponsors to easily sort and identify compelling and relevant opportunities. SponsorHub supports standard event “inventory” but also facilitates the creation of unique sponsored events.
SponsorHub Score® is the first industry metric to quantify the value of sponsorship opportunities and brings needed transparency to the industry. By doing so, the end result is higher ROI for brand marketers looking to sponsor conferences and events, and better monetization for the producers that create and run them.
SponsorHub is the first online marketplace for discovering, buying and selling sponsorships. We help marketers reach the right audience at the right time while offering sellers a robust forum to reach a wide range of potential partners.
SponsorHub's user friendly platform provides greater access, easier execution and unique, effective tools to list and evaluate sponsorship opportunities including the SponsorHub Score, the first industry metric to quantify the value of each opportunity and bring unprecedented transparency to the industry. The end result is higher ROI for sponsors and better monetization for producers.
The Morris + King Company for SponsorHub