Sponsorship is an investment in an event, organization, person or other "property" or "asset" in return for access to a portion of the commercial potential associated with that property.
The buyer of a portion of the commercial value associated with a property. A sponsor is typically a brand or agency.
Sponsorship Opportunity Owner
The creator of an event, property or other sponsorable asset who handles the sales and execution of a sponsorship.
An event, celebrity, athlete, venue or other entity that sells the rights to a portion of its commercial value to a sponsor.
A sponsorship package is a combination of benefits (assets) that a property owner groups together and sells to a sponsor.
A guarantee by the owner of a sponsorship opportunity to a sponsor that only the sponsor will be able to market through the property within a certain product or sector category. For example, if Ford purchases category exclusivity at a state fair, only Ford will be permitted to be an automotive sponsor of the fair.
An activation is when a sponsor utilizes the assets purchased as part of the sponsorship package to create a marketing platform.
The right to name a venue or program after a sponsor.
Hospitality is a way to activate a sponsorship that entails hosting a group of people-- often VIP clients, employees etc. Sponsorship assets like tickets, VIP access and celebrity memorabilia can enable a hospitality activation.
The right to use a slogan or terminology to market or promote a sponsor's affiliation.
When a property accepts products or services, rather than cash, as a form of payment for a sponsorship.
A place where an event or other sponsorship opportunity takes place.