In 2012, more than $50 billion was spent on sponsorships. To put that in perspective, only $4.7 billion was spent on all social media advertising. So, sponsorship is 10x larger than the entire social media industry.October 1, 2013
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From the Blog
Removing the Mystery Out of Sponsorship Measurement
The big problem with sponsorship measurement is that it’s difficult to see all sides of your activation with true clarity. Thus, measurement has historically been one-dimensional: either biased, inadequate or both.December 4, 2013
What’s Old is New Again
How do you bridge the gap between the power of sponsorship to generate sales and measure the power of social media within a sponsorship activation to generate awareness and consideration for your brand?November 8, 2013